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BlendDesk
NewMeta started charging for service messages on 1 October 2026.See what it costs you

Your customers message you.Can your team keep up — and can your AI be trusted to?

BlendDesk puts WhatsApp, Instagram, Messenger, email and web chat in one thread, then lets Scout answer, look up orders and take action — with every reply rehearsed, approved and audited before it reaches a customer.

Meta's message fees are billed by Meta. We never mark them up.

A customer asks where their order is on WhatsApp; Scout looks it up in Shopify, drafts a reply with the tracking link, and a teammate takes over on Instagram.

Built on the channels your customers already use

  • WhatsApp Business Platform
  • Instagram
  • Messenger
  • Email
  • Web chat

Arabic and English, right-to-left and left-to-right, in the same inbox.

How it works

Four things have to go right on every conversation.

Most tools do one of them well. BlendDesk is built so the same conversation moves through all four without changing systems, losing context or waiting for someone to notice it.

  1. 01

    Answer

    Every channel lands in one thread, with the customer's history and orders already attached.

  2. 02

    Resolve

    Scout answers from knowledge you approved, cites what it used, and hands over the moment it should.

  3. 03

    Act

    Order lookups, confirmations, address changes, refunds — executed against your store, not described.

  4. 04

    Improve

    Score the agent against real past conversations, read the trace of any run, and fix what's wrong.

Answer

Five inboxes become one thread

A customer who asks on WhatsApp, replies to a story on Instagram and emails the invoice question is one person. BlendDesk treats them that way: one profile, one history, one thread, whichever channel the next message arrives on.

  • One profile across every channel, with order history attached
  • Assignment, teams, tags and private notes that survive the channel switch
  • Arabic and English side by side, with right-to-left handled properly
See the inbox
Messages from WhatsApp, Instagram, Messenger, email and web chat merging into a single conversation thread with one customer profile.

عرض توضيحي ببيانات وهمية.

Resolve

Scout answers from what you approved — and shows its work

Scout reads your knowledge, follows the scenarios you wrote, and cites the sources it used. When it is not sure, or when the rule says a person decides, it hands over with the whole thread intact.

  • Answers grounded in your own knowledge, with citations on every reply
  • Scenarios declare how a case is handled, so behaviour is written down, not prompted
  • Guardrails stop it before it quotes a price, promises a date or spends money
See how Scout works
Scout reads three knowledge sources, drafts an answer with citations, passes a guardrail check and sends it.

عرض توضيحي ببيانات وهمية.

Prove it

AI you can rehearse, approve and audit

Everyone in this category publishes a resolution rate. Nobody lets you verify one. BlendDesk ships the apparatus instead: test an agent in a sandbox before it goes live, score it against real conversations you already had, require a human signature on anything that moves money, and read the full trace of any run afterwards.

Four governance surfaces in sequence: a sandbox test run, an evaluation scored against past conversations, a human approval on a refund, and a full run trace.

عرض توضيحي ببيانات وهمية.

Playground
Run a message against a draft agent and compare it to the live one before you ship.
Evaluations
Replay real past conversations, score the answers, and catch a regression before customers do.
Approvals
Refunds, discounts, cancellations — a person signs off, with the reason in front of them.
Traces
Every run, step by step: what it read, which tool it called, which guardrail fired, who approved.

Meta's own policy requires a human escalation path when you automate replies. Handoff is a compliance boundary here, not a nicety.

WhatsApp Business Messaging Policy, updated 23 September 2026.

See the governance surfaces

Act

The work that actually ends the conversation

An answer is not a resolution. BlendDesk runs the deterministic jobs where a wrong reply costs real money — order lookups, confirmations, address changes, cart recovery, reminders — against your store and your systems, with the result written back into the thread.

  • Shopify, your ERP, your CRM, or any HTTPS endpoint you expose as a tool
  • Deterministic automations for the predictable work; Scout for the rest
  • Every action is logged, attributable and reversible
See the automations
A customer asks to change their delivery address; Scout updates the order in Shopify after a teammate approves, and the order card updates in place.

عرض توضيحي ببيانات وهمية.

Improve

Know what your team and your AI actually did

Resolution rate, first response time, channel mix, and how often a conversation needed a person. Illustrative here; measured in your workspace.

See the reporting
A reporting view with resolution rate, first response time and channel mix filling in.

عرض توضيحي ببيانات وهمية.

Channel economics

On WhatsApp, the category you send in is the bill

Meta charges per message, by category. In Egypt a marketing template costs about eighteen times a utility template for the same words. BlendDesk routes every template to the cheapest category it legitimately qualifies for, and shows you what it spent.

  • Service messages stopped being free on 1 October 2026 — the first 1,000 per number each month are still included
  • Replies inside the 24-hour window don't need a template; outside it, they do
  • A conversation that starts from an ad can open a free window of up to seven days

Rates and rules: Meta WhatsApp Business Platform documentation, retrieved 2 November 2026.

Open the cost calculator
The same message sent as a utility template and as a marketing template, with the cost of ten thousand sends compared.

Rates: Meta WhatsApp Business Platform, Egypt, retrieved 2 Nov 2026.

The honest part

AI you can switch off

The loudest complaint in this market is not that AI is bad. It is that nobody can reach a person when it goes wrong. So: Scout can be paused per conversation, per channel or entirely; every automated reply shows who or what sent it; and a named human is one tap away on every thread.

  • Turn Scout off for a conversation, a channel, or the whole workspace — instantly
  • Nothing that moves money runs without a person approving it
  • Hand off with the full thread, not a summary

اجمع محادثات عملائك في مكان واحد.

أخبرنا قليلًا عن فريقك، وسنوضح لك كيف يمكن لـ BlendDesk أن تتكامل مع طريقتك الحالية في التواصل مع العملاء.